prof. dr. I. Geyskens

Tilburg School of Economics and Management

Table of contents

• Journal articles
• Books
• Book chapters
• Reports (government and other final research reports)
• Conference papers

Journal articles

• 2010
  • Geyskens, I., Gielens, K.J.P., & Gijsbrechts, E. (2010). Proliferating private label portfolios: How introducing economy and premium private labels influences brand choice. Journal of Marketing Research, 47(5), 791-807.
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  • Steenkamp, J.E.B.M., Heerde, H.J. van, & Geyskens, I. (2010). What makes consumers willing to pay a price premium for national brands over private labels? Journal of Marketing Research, 47(6), 1011-1024.
    (Free access)
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• 2009
  • Geyskens, I., Krishnan, R., Steenkamp, J.E.B.M., & Cunha, P.A.M.F.V. (2009). A review and evaluation of meta-analysis practices in management research. Journal of Management, 35(2), 393-419.
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• 2006
  • Geyskens, I., Steenkamp, J.E.B.M., & Kumar, N. (2006). Make, buy, or ally: A transaction cost theory meta-analysis. Academy of Management Journal, 49(3), 519-543.
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  • Steenkamp, J.E.B.M., & Geyskens, I. (2006). What drives the perceived value of web sites? A cross-national investigation. Journal of Marketing, 70(3), 136-150.
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• 2005
  • Wuyts, S.H.K., & Geyskens, I. (2005). The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection. Journal of Marketing, 69(4), 103-117.
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• 2003
  • Geyskens, I., Gielens, K.J.P., & Dekimpe, M.G. (2003). Comment le marché évalue-t-il l'ajout d'un canal de distribution sur Internet? Recherche et Applications en Marketing, 18(2), 101-128.
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• 2002
  • Deleersnyder, B., Geyskens, I., Gielens, K.J.P., & Dekimpe, M.G. (2002). How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands. International Journal of Research in Marketing, 19(4), 337-348.
    (Free access)
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  • Geyskens, I., Gielens, K.J.P., & Dekimpe, M.G. (2002). The market valuation of internet channel additions. Journal of Marketing, 66(2), 102-119.
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  • Steenkamp, J.E.B.M., & Geyskens, I. (2002). Building brand value through the internet. British Brands: The Newsletter of the British Brands Group, 16, 1,8.
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• 2000
  • Geyskens, I., & Steenkamp, J.E.B.M. (2000). Economic and social satisfaction: Measurement and relevance to marketing channel relationships. Journal of Retailing, 76(1), 11-32.
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• 1999
  • Geyskens, I., Steenkamp, J.E.B.M., & Kumar, N. (1999). A meta-analysis of satisfaction in marketing channel relationships. Journal of Marketing Research, 36(2), 223-238.
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• 1998
  • Geyskens, I., Steenkamp, J.E.B.M., & Kumar, N. (1998). Generalizations about trust in marketing channel relationships using meta-analysis. International Journal of Research in Marketing, 15(3), 223-248.
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• 1997
  • Geyskens, I., & Steenkamp, J.E.B.M. (1997). De rol van vertrouwen bij het opbouwen van lange-termijnrelaties in de dienstsector. Maandblad voor Accountancy en Bedrijfseconomie, 71(4), 164-170.
    (Free access)
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• 1996
  • Geyskens, I., Steenkamp, J.E.B.M., Scheer, L.K., & Kumar, N. (1996). The effects of trust and interdependence on relationship commitment: A trans-Atlantic study. International Journal of Research in Marketing, 13(4), 303-317.
    (Free access)
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Books

• 1998
  • Geyskens, I. (1998). Trust, Satisfaction, and Equity in Marketing Channel Relationships. Leuven: Catholic University Leuven. (KUL Dissertation Series, 122).
    (Free access)
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Book chapters

• 2005
  • Deleersnyder, B., Geyskens, I., Gielens, K.J.P., & Dekimpe, M.G. (2005). Internetkannibalisatie in de dagbladenindustrie: Mythe of realiteit? In A.E. Bronner (Ed.), Jaarboek 2005 MarktOnderzoekAssociatie (pp. 67-82). Haarlem: De Vrieseborch.
    (Free access)
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• 1999
  • Reijnders, W.J.M., & Geyskens, I. (1999). Retail 2005. In R.T. Frambach & T.B.C. Poiesz (Eds.), Trends in Marketing (pp. 123-138). Alphen a/d Rijn: Samson.
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Reports (government and other final research reports)

• 2005
  • Steenkamp, J.E.B.M., Geyskens, I., Koll, O., Gielens, K.J.P., & Lewis, H. (2005). Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities. (AiMark Report) pp. 1-21. London: Business Insights Ltd.
    (Free access)
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• 2004
  • Steenkamp, J.E.B.M., Geyskens, I., Gielens, K.J.P., & Koll, O. (2004). A Global Study into Drivers of Private Label Success. Brussels: AIM.
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• 2001
  • Steenkamp, J.E.B.M., & Geyskens, I. (2001). Building Consumer Value through the Internet. pp. 1-89. Brussels: AIM.
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Conference papers

• 1995
  • Geyskens, I., & Steenkamp, J.-B.E.M. (1995). An investigation into the joint effects of trust and interdependence on relationship commitment. Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy (France) (pp. 351-371).
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• 1994
  • Geyskens, I. (1994). The cognitive effects of advertising repetition: A review of the two-factor model and its moderators. Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht (The Netherlands) (pp. 261-282).
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