prof. dr. F.G.M. (Rik) Pieters

Tilburg School of Economics and Management

Table of contents

• Journal articles
• Books
• Book chapters
• Working and/or discussion papers
• Conference papers
• Other publications

Journal articles

• 2011
  • Lans, R.J.A. van der, Wedel, M., & Pieters, R. (2011). Defining eye-fixation sequences across individuals and tasks: The binocular-individual threshold (BIT) algorithm. Behavior Research Methods, 43(1), 239-257.
    (Free access)
    (More)
  • Ven, N. van de, Zeelenberg, M., & Pieters, R. (2011). The envy premium in product evaluation. Journal of Consumer Research, 37(6), 984-998.
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  • Ven, N. van de, Zeelenberg, M., & Pieters, R. (2011). Why envy outperforms admiration. Personality and Social Psychology Bulletin, 37(6), 784-795.
    (Free access)
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• 2010
  • Aribarg, A., Pieters, R., & Wedel, M. (2010). Raising the BAR: Bias Adjustment of Recognition tests in advertising. Journal of Marketing Research, 47(3), 387-400.
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  • Bosmans, A.M.M., Pieters, R., & Baumgartner, H. (2010). The get ready mindset: How gearing up for later impacts effort allocation now. Journal of Consumer Research, 37(1), 98-107.
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  • Jong, M.G. de, Pieters, R., & Fox, J.P. (2010). Reducing social desirability bias via item randomized response: An application to measure underreported desires. Journal of Marketing Research, 47(1), 14-27.
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  • Leenheer, J., & Pieters, R. (2010). Rationele emoties van consumenten. Economisch Statistische Berichten, 95(4591), 505-507.
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  • Miceli, G., & Pieters, R. (2010). Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands. Journal of Business Research, 63(11), 1121-1128.
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  • Pieters, R. (2010). Consument tussen kraaien en zwaluwen. NRC Focus, Q1, 70-77.
    (Free access)
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  • Pieters, R., Wedel, M., & Batra, R. (2010). The stopping power of advertising: Measures and effects of visual complexity. Journal of Marketing, 74(5), 48-60.
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  • Texeira, T., Wedel, M., & Pieters, F.G.M. (2010). Moment-to-moment optimal branding in TV-commercials: Preventing avoidance by pulsing. Marketing Science, 29(5), 783-804.
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  • Ven, N. van de, Zeelenberg, M., & Pieters, R. (2010). Warding off the evil eye: When the fear of being envied increases prosocial behavior. Psychological Science, 21(11), 1671-1677.
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• 2009
  • Herpen, E. van, Pieters, R., & Zeelenberg, M. (2009). When demand accelerates demand: Trailing the bandwagon. Journal of Consumer Psychology, 19(3), 302-312.
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  • Ven, N. van de, Zeelenberg, M., & Pieters, R. (2009). Leveling up and down: The experiences of benign and malicious envy. Emotion, 9(3), 419-429.
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  • Zhang, J., Wedel, M., & Pieters, R. (2009). Sale effects of attention to feature advertisements: A Bayesian mediation analysis. Journal of Marketing Research, 46(5), 669-681.
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• 2008
  • Baumgartner, H., Pieters, R., & Bagozzi, R.P. (2008). Future-oriented emotions: Conceptualization and behavioral effects. European Journal of Social Psychology, 38(4), 685-696.
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  • Coelho do Vale, R.M.R.D., Pieters, R., & Zeelenberg, M. (2008). Flying under the radar: Perverse package format effects on consumption self-regulation. Journal of Consumer Research, 35(3), 380-390.
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  • Lans, R.J.A. van der, Pieters, R., & Wedel, M. (2008). Eye-movement analysis of search effectiveness. Journal of the American Statistical Association, 103(482), 452-461.
    (More)
  • Lans, R.J.A. van der, Pieters, R., & Wedel, M. (2008). Competitive brand salience. Marketing Science, 27(5), 922-931.
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  • Wedel, M., Pieters, R., & Liechty, J. (2008). Attention switching during scene perception: How goals influence the time course of attention across advertisements. Journal of Experimental Psychology: Applied, 14(2), 129-138.
    (More)
  • Wedel, M., & Pieters, R. (2008). Eye tracking for visual marketing. Foundations and Trends in Marketing, 1(4), 231-320.
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  • Zeelenberg, M., Nelissen, R.M.A., Breugelmans, S.M., & Pieters, R. (2008). On emotion specificity in decision making: Why feeling is for doing. Judgment and Decision making, 3(1), 18-27.
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• 2007
  • Herpen, E. van, & Pieters, R. (2007). Anticipated identification costs: Improving assortment evaluation by diagnostic atrtributes. International Journal of Research in Marketing, 24(1), 77-88.
    (More)
  • Louro, M.J.S., Pieters, R., & Zeelenberg, M. (2007). Dynamics of multiple goal pursuit. Journal of Personality and Social Psychology, 93(2), 174-193.
    (Free access)
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  • Pieters, R., & Wedel, M. (2007). Goal control of attention to advertising: The Yarbus implication. Journal of Consumer Research, 34(2), 224-233.
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  • Pieters, R., & Zeelenberg, M. (2007). A theory of regret regulation 1.1. Journal of Consumer Psychology, 17(1), 29-35.
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  • Pieters, R., Wedel, M., & Zhang, J. (2007). Optimal feature advertising under competitive clutter. Management Science, 53(11), 1815-1828.
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  • Wetzer, I.M., Zeelenberg, M., & Pieters, R. (2007). Consequences of socially sharing emotions: Testing the emotion-response congruency hypothesis. European Journal of Social Psychology, 37(6), 1310-1324.
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  • Wetzer, I.M., Zeelenberg, M., & Pieters, R. (2007). "Never eat in that restaurant, I did!" Exploring why people engage in negative word-of-mouth communication. Psychology & Marketing, 24(8), 661-680.
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  • Zeelenberg, M., & Pieters, R. (2007). A theory of regret regulation 1.0. Journal of Consumer Psychology, 17(1), 3-18.
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• 2006
  • Pieters, R., Baumgartner, H., & Bagozzi, R.P. (2006). Biased memory for prior decision making: Evidence from a longitudinal field study. Organizational Behavior and Human Decision Processes, 99(1), 34-48.
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  • Poncin, I., Pieters, R., & Ambaye, M. (2006). Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing. Journal of Business Research, 59(6), 745-754.
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• 2005
  • Bijmolt, T.H.A., Heerde, H.J. van, & Pieters, R. (2005). New empirical generalizations on the determinants of price elasticity. Journal of Marketing Research, 42(2), 141-156.
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  • Herpen, E. van, Pieters, R., & Zeelenberg, M. (2005). How product scarcity impacts on choice: Snob and bandwagon effects. Advances of Consumer Research ACR, 32.
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  • Louro, M.J.S., Pieters, R., & Zeelenberg, M. (2005). Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions. Journal of Consumer Research, 31(4), 833-840.
    (Free access)
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  • Pieters, R., & Zeelenberg, Marcel (2005). On bad decisions and deciding badly: When intention-behavior inconsistency is regrettable. Organizational Behavior and Human Decision Processes, 97(1), 18-30.
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• 2004
  • Pieters, R., & Wedel, M. (2004). Attention capture and transfer in advertising: Brand, pictorial and text size effects. Journal of Marketing, 68(2), 36-50.
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  • Zeelenberg, M., & Pieters, R. (2004). Consequences of regret aversion in real life: The case of the Dutch postcode lottery. Organizational Behavior and Human Decision Processes, 93, 155-168.
    (Free access)
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  • Zeelenberg, M., & Pieters, R. (2004). Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services. Journal of Business Research, 57, 445-455.
    (Free access)
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• 2003
  • Baumgartner, H., & Pieters, R. (2003). The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time. Journal of Marketing, 67, 123-139.
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  • Bougie, J.R.G., Pieters, R., & Zeelenberg, M. (2003). Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services. Journal of the Academy of Marketing Science, 31(4), 377-393.
    (Free access)
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  • Liechty, J., Pieters, R., & Wedel, M. (2003). Global and local visual attention: Evidence from a Bayesian hidden Markov model. Psychometrika, 68(4), 519-541.
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  • Wedel, M., Pieters, R., & Liechty, J. (2003). Evidence for covert attention switching from eye-movements: Reply to commentaries on Liechty et. al. 2003. Psychometrika, 68(4), 557-563.
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  • Woltman-Elpers, J., Wedel, M., & Pieters, R. (2003). Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value. Journal of Marketing Research, 40, 437-453.
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• 2002
  • Brangule-Vlagsma, K., Pieters, R., & Wedel, M. (2002). The dynamics of value segments: Modeling framework and empirical illustration. International Journal of Research in Marketing, 19(3), 267-285.
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  • Herpen, H.W.I. van, & Pieters, R. (2002). The variety of an assortment: An extension to the attribute-based approach. Marketing Science, 21(3), 331-341.
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  • Herpen, H.W.I. van, & Pieters, R. (2002). The influence of expertise on preference for assortment variety: When less variety is better. Advances in Consumer Research, 29, 438-439.
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  • Pieters, R., & Warlop, L. (2002). Recent developments in visual attention research. Advances in Consumer Research, 29, 89-90.
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  • Pieters, R., & Baumgartner, H. (2002). Who talks to whom? Intra- and interdisciplinary communication of economics journals. Journal of Economic Literature, 40(2), 483-509.
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  • Pieters, R., Warlop, L., & Wedel, M. (2002). Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory. Management Science, 48(6), 765-781.
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  • Woltman-Elpers, J., Wedel, M., & Pieters, R. (2002). The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis. Advances in Consumer Research, 29, 57-58.
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  • Zeelenberg, M., Dijk, E. van, Bos, K. van den, & Pieters, R. (2002). The Inaction Effect in the Psychology of Regret. Journal of Personality and Social Psychology, 82(3), 314-327.
    (Free access)
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• 2001
  • Bijmolt, T.H.A., & Pieters, R. (2001). Meta-analysis in marketing when studies contain multiple measurements. Marketing Letters, 12(2), 157-169.
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  • Wedel, M., & Pieters, R. (2001). La fixation des yeux sur les publicités et la mémorisation des marques: Un modèle et ses résultats. Recherche et Applications en Marketing, 16(2), 87-106.
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• 2000
  • Herpen, H.W.I. van, Pieters, R., Fidrmucova, J., & Roosenboom, P.G.J. (2000). The information content of magazine advertising in market and transition economies. Journal of Consumer Policy, 23(3), 257-283.
    (Free access)
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  • Pieters, R. (2000). Het oog wil originaliteit. Adformatie, 42, 42-47.
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  • Wedel, M., & Pieters, R. (2000). Eye fixations on advertisements and memory for brands: A model and findings. Marketing Science, 19(4), 297-312.
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• 1999
  • Botschen, G., Thelen, E., & Pieters, R. (1999). Using means-end structures for benefit segmentation: An application to services. European Journal of Marketing, 33(1/2), 38-58.
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  • Herpen, H.W.I. van, & Pieters, R. (1999). The evaluation of consumers' product assortments. European Advances in Consumer Research, 4, 89-96.
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  • Leeflang, P., & Pieters, R. (1999). Management van aandacht voor merken. Holland Management Review, 16, 74-84.
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  • Phillips, D.M., Baumgartner, H., & Pieters, R. (1999). Influence in the evolving citation network of the Journal of Consumer Research. Advances in Consumer Research, 26, 203-210.
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  • Pieters, R., & Warlop, L. (1999). Visual attention during brand choice: The impact of time pressure and task motivation. International Journal of Research in Marketing, 16(1), 1-16.
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  • Pieters, R., Baumgartner, H., Vermunt, J., & Bijmolt, T.H.A. (1999). Importance and similarity in the evolving citation network of the International Journal of Research in Marketing. International Journal of Research in Marketing, 16(2), 113-127.
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  • Pieters, R., & Robben, H.S.J. (1999). Consumer evaluation of money as a gift: A two-utility model and an empirical test. Kyklos, 52(2), 173-200.
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  • Pieters, R., & Botschen, G. (1999). Introduction to the Special issue on service marketing and management: European contributions. Journal of Business Research, 44(1), 1-4.
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  • Pieters, R., Rosbergen, E., & Wedel, M. (1999). Visual attention to repeated print advertising: A test of scanpath theory. Journal of Marketing Research, 36(4), 424-438.
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  • Zeelenberg, M., & Pieters, R. (1999). On service delivery that might have been: Behavioral responses to disappointment and regret. Journal of Service Research, 2(1), 86-97.
    (Free access)
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• 1998
  • Bagozzi, R.P., Baumgartner, H., & Pieters, R. (1998). Goal-directed emotions. Cognition and Emotion, 12(1), 1-26.
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  • Bijmolt, T.H.A., Wedel, M., Pieters, R., & DeSarbo, W.S. (1998). Judgements of brand similarity. International Journal of Research in Marketing, 15(3), 249-268.
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  • Pieters, R. (1998). Oog voor reclame. Tijdschrift voor Marketing, 32(4), 16-19.
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  • Pieters, R., Bijmolt, T.H.A., Raaij, W.F. van, & Kruijf, M. de (1998). Consumers' attributions of proenvironmental behavior, motivation and ability to self and others. Journal of Public Policy & Marketing, 17(2), 215-225.
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  • Pieters, R. (1998). Een beetje Invite en heel veel Marieke. Tijdschrift voor Marketing, 32(3), 16-19.
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  • Pieters, R., Botschen, G., & Thelen, E. (1998). Customer desire expectations about service employees: An analysis of hierarchical relations. Psychology & Marketing, 15(8), 755-773.
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  • Wels, M.E.T., Ven, M.C. van der, & Pieters, R. (1998). Critical services dimensions: An empirical investigation accross six industries. International Journal of Service Industry Management, 9(3), 286-309.
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• 1997
  • Grunert-Beckmann, S., Gronhoj, A., Pieters, R., & Dam, E. (1997). The environmental commitment of consumer organization in Denmark, the United Kingdom, The Netherlands and Belgium. Journal of Consumer Policy, 20(1), 45-67.
    (Free access)
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  • Leeflang, P., & Pieters, R. (1997). Communicatie houdt iets magisch. NieuwsTribune, 14(42), 30-31.
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  • Pieters, R., Warlop, L., & Hartog, M. (1997). The effect of time pressure and task motivation on visual attention to brands. Advances in Consumer Research, 24,, 281-287.
    (Free access)
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  • Pieters, R. (1997). Creativiteit versus effectiviteit. Mark It, 6(3), 4-5.
    (Free access)
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  • Pieters, R., & Leeflang, P. (1997). Meten is weten. NieuwsTribune, 14(43), 22-23.
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  • Pieters, R., & Bijmolt, T.H.A. (1997). Consumer memory for television advertising: A field study of duration, serial position and competition effects. Journal of Consumer Research, 23(4), 362-372.
    (Free access)
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  • Roest, H.C.A., & Pieters, R. (1997). The nomological net of perceived service quality. International Journal of Service Industry Management, 8(4), 336-351.
    (Free access)
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  • Roest, H.C.A., Pieters, R., & Koelemeijer, K. (1997). Satisfaction with amusement parks. Annals of tourism research, 24, 1001-1005.
    (Free access)
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  • Rosbergen, E., Pieters, R., & Wedel, M. (1997). Visual attention to advertising: A segment-level analysis. Journal of Consumer Research, 24(3), 305-314.
    (Free access)
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• 1996
  • Pieters, R., Rosbergen, E., & Hartog, M. (1996). Visual attention to advertising: The impact of motivation and repetition. Advances in Consumer Research, 23, 242-248.
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  • Pieters, R., & Klerk-Warmerdam, M. de (1996). Ad-Evoked Feelings: Structure and Impact on Aad and Recall. Journal of Business Research, 37(2), 105-114.
    (Free access)
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• 1995
  • Pieters, R., & Verplanken, B. (1995). Intention-Behaviour consistency: Effects of consideration set size, involvement and need for cognition. European journal of social psychology, 25, 531-543.
    (Free access)
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  • Pieters, R., Koelemeyer, K., & Roest, H. (1995). Assimilation processes in service satisfaction formation. International Journal of Service Industry Management, 6(3), 17-33.
    (Free access)
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  • Pieters, R., & Baumgartner, H. (1995). On the practical significance of hindsight bias: The case of the expectancy-disconfirmation model of consumer satisfaction. Organizational Behavior and Human Decision Processes, 64(1), 103-117.
    (Free access)
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  • Pieters, R., Baumgartner, H., & Allen, D. (1995). A means-end chain approach to consumers' goal structures. International Journal of Research in Marketing, 12, 227-244.
    (Free access)
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• 1994
  • Everett, P., Pieters, R., & Titus, Ph. (1994). The consumer-environment interaction. International Journal of Research in Marketing, 11(2), 97-105.
    (Free access)
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• 1993
  • Pieters, R. (1993). A control view on the behaviour of consumers: Turning the triangle. European journal of marketing, 27(8), 17-27.
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  • Verhallen, T.M.M., & Pieters, R. (1993). De gouden tijden voor motivatie breken aan. Tijdschrift voor Marketing, 27(11), 30-31.
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• 1991
  • Pieters, R. (1991). Changing garbage disposal patterns of consumers: Motivation, ability, and performance. Journal of Public Policy & Marketing, 10(2), 59-76.
    (Free access)
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• 1989
  • Pieters, R. (1989). A note on cost in economic psychology. Journal of Economic Psychology, 10(4), 441-455.
    (Free access)
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• 1988
  • Pieters, R., & Raaij, F. van (1988). Functions and management of affect: Applications to economic behavior. Journal of Economic Psychology, 9(2), 251-282.
    (Free access)
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  • Verplanken, B., & Pieters, R. (1988). Individual differences in reverse hindsight bias: I never thought something like Chernobyl would happen. Did I? Journal of behavioral decision making, 1, 131-147.
    (Free access)
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• 1987
  • Pieters, R. (1987). Perceived costs and benefits of buying and using a subsidized compost container. Resources and Conservation, 14, 139-154.
    (Free access)
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• 1986
  • Pieters, R., & Verhallen, T.M.M. (1986). Milieuvriendelijke aankoopgedrag door consumenten. Tijdschrift voor Marketing, 20(7), 2-10.
    (Free access)
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  • Pieters, R., & Verhallen, T.M.M. (1986). Participation in source separation projects : design characteristics and perceived costs and benefits. Resources and conservation, 12(2), 95-111.
    (Free access)
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• 1985
  • Pieters, R., & Verhallen, T.M.M. (1985). Huisvuilscheidingsproeven in Nederland. Beswa-Revue, 56(1), 16-21.
    (Free access)
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• 1984
  • Verhallen, T.M.M., & Pieters, R. (1984). Attitude theory and behavioral costs. Journal of Economic Psychology, 5(3), 223-249.
    (Free access)
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Books

• 2010
  • Campbell, M.C., Inman, J.J., & Pieters, R. (2010). Advances in Consumer Research. Duluth MN: Association for Consumer Research. (Proceedings of the ACM, 37).
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  • Wuyts, S.H.K., Dekimpe, M.G., Gijsbrechts, E., & Pieters, R. (Eds.). (2010). The Connected Customer: The Changing Nature of Consumers and Business Markets. New York: Routledge Academic.
    (More)
• 2007
  • Pieters, R., & Wedel, M. (Eds.). (2007). Visual Marketing: From Attention to Action. New York: Lawrence Erlbaum.
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• 1989
  • Pieters, R. (1989). Attitudes and behavior in a source-separation program: A garbology approach. Delft: Eburon.
    (Free access)
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Book chapters

• 2011
  • Pieters, R., & Wedel, M. (2011). Consumer attention to advertising. In J.W. Alba (Ed.), Consumer Insights: Findings from Behavioral Research (pp. 39-41). Cambridge, Mass: Marketing Science Institute.
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• 2010
  • Ven, N. van de, Zeelenberg, M., & Pieters, R. (2010). Het afweren van het boze oog: De angst voor afgunst leidt tot prosociaal gedrag. In J.W. van Prooijen, R.J. Renes, B. Derks, M. Stel, & M. Vliek (Eds.), Jaarboek sociale psychologie 2009 (pp. 461-468). Groningen: Aspo Pers.
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• 2009
  • Ven, N. van de, Zeelenberg, M., & Pieters, R. (2009). Waarom het beter is te benijden dan te bewonderen. In R. Custers, B. Beersema, F.H. van den Berg, F. Harinck, & M. van Zomeren (Eds.), Jaarboek Sociale Psychologie 2008 (pp. 441-452). Groningen: Aspo pers.
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• 2008
  • Baumgartner, H., & Pieters, R. (2008). Goal-directed consumer behavior. In C. Haugtvedt, P. Herr, & F. Kardes (Eds.), Handbook of Consumer Psychology. Mahwah: Psychology Press.
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  • Ven, N. van de, Zeelenberg, M., & Pieters, R. (2008). Opwerken en neerhalen: De ervaring van afgunst en benijden. In J. Karremans, B. Beersma, R. Custers, F. van Harreveld, & W. van Rijswijk (Eds.), Jaarboek sociale psychologie 2007 (pp. 385-395). Groningen: ASPO Pers.
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  • Zeelenberg, M., & Pieters, R. (2008). On the consequences of mentally simulating future foregone outcomes: A regret regulation perspective. In K.D. Markman, W.M.P. Klein, & J.A. Suhr (Eds.), The handbook of imagination and mental simulation (pp. 417-428). New York: Psychology Press.
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• 2007
  • Pieters, R., & Wedel, M. (2007). Pretesting advertising: Before the rubber hits the road. In G. Tellis & T. Ambler (Eds.), The Sage Handbook of Advertising (pp. 217-232). Los Angeles: Sage Publications.
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  • Wedel, M., & Pieters, R. (2007). Informativeness of eye movements for visual marketing: Six cornerstones. In M. Wedel & R. Pieters (Eds.), Visual Marketing: From Attention to Action (pp. 43-71). New York: Lawrence Erlbaum.
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  • Wedel, M., & Pieters, R. (2007). Introduction to visual marketing. In M. Wedel & R. Pieters (Eds.), Visual Marketing: From Attention to Action (pp. 1-8). New York: Lawrence Erlbaum.
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  • Wedel, M., & Pieters, R. (2007). A review of eye-tracking research in marketing. In N. Malhotra (Ed.), Review of Marketing Research, Volume 4 (pp. 123-146). New York: M.E. Sharpe Inc.
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  • Zeelenberg, M., Nelissen, R.M.A., & Pieters, R. (2007). Emotion, motivation and decision making: A feeling is for doing approach. In H. Plessner, C. Betsch, & T. Betsch (Eds.), Intuition in judgment and decision making (pp. 173-189). New York: Erlbaum.
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• 2006
  • Wetzer, I.M., Zeelenberg, M., & Pieters, R. (2006). Het sociaal delen van specifieke emoties. Wat zeggen ze, wat willen we horen, en wat krijgen we te horen? In R.W. Holland, J. Ouwerkerk, C. van Laar, R. Ruiter, & J. Ham (Eds.), Jaarboek sociale psychologie 2005 (pp. 543-554). Groningen: ASPO Pers.
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  • Zeelenberg, M., & Pieters, R. (2006). Looking backward with an eye on the future: Propositions toward a theory of regret regulation. In L.J. Sanna & E.C. Chang (Eds.), Judgments over time: The interplay of thoughts, feelings, and behaviors (pp. 210-229). New York: Oxford University Press.
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  • Zeelenberg, M., & Pieters, R. (2006). Feeling is for doing: A pragmatic approach to the study of emotions in economic behavior. In D. De Cremer, M. Zeelenberg, & J.K. Murnigham (Eds.), Social psychology and economics (pp. 117-137). Mahwah: Lawrence Erlbaum.
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• 2005
  • Zeelenberg, M., Dijk, E. van, & Pieters, R. (2005). Spijt als haren op mijn hoofd: Over het vermijden van spijt bij het nemen van beslissingen. In B. Doosjes & A.H. Fisher (Eds.), Ik ben niet boos, maar teleurgesteld: Emoties in het dagelijkse leven (pp. 77-85). Schiedam: Scriptum.
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• 2003
  • Zeelenberg, M., & Pieters, R. (2003). "Had ik nu maar wel meegedaan" Geanticipeerde spijt en de postcodeloterij. In D.A. Stapel, M. Hagedoorn, & E. van Dijk (Eds.), Jaarboek Sociale Psychologie 2002 (pp. 386-392). Delft: Eburon.
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• 2002
  • Eimers, M.Y., & Pieters, R. (2002). Value segmentation for the environment: Implications for public policy from experiences in marketing. In G. Bartels & W. Nelissen (Eds.), Marketing for Sustainability (pp. 128-140). Amsterdam: IOS Press.
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• 2001
  • Pieters, R., Allen, D., & Baumgartner, H. (2001). A means-end conceptualization of goal-directed behavior. In T.J. Reynolds & J.C. Olson (Eds.), Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy (pp. 413-433). New Jersey: Lawrence Erlbaum & Assoc.
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  • Roest, H.C.A., & Pieters, R. (2001). Back to the future; Rethinking the theory on consumer expectations. In E. Breivik, A.W. Falkenberg, & K. Gronhaug (Eds.), Proceedings of the 30th EMAC Conference (pp. 1-7). Bergen: Norges Handelshoyskole.
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  • Zeelenberg, M., Inman, J.J., & Pieters, R. (2001). What we do when decisions go awry: Behavioral consequences of experienced regret. In E.U. Weber, J. Baron, & G. Loomes (Eds.), Conflict and Tradeoffs in Decision Making (pp. 136-155). Cambridge University Press: Cambridge, MA.
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• 2000
  • Bagozzi, R.P., Baumgartner, H., Pieters, R., & Zeelenberg, M. (2000). The role of emotions in goal-directed behavior. In S. Ratneshwar, G.M. David, & C. Huffman (Eds.), The Why of Consumption (pp. 36-58). London: Routledge Publishing.
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• 1999
  • Herpen, H.W.I. van, Pieters, R., Fidrmucova, J., & Roosenboom, P.G.J. (1999). The information content of magazine advertising in market and transition economies in Europe. In L. Hildebrandt, D. Annacker, & D. Klapper (Eds.), Proceedings of the 28th EMAC Conference: Marketing and Competition in the Information Age. Berlin.
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  • Pieters, R., Roest, H.C.A., & Koelemeijer, K. (1999). Servicecommunicatie en serviceconsumptie. In M. Visser (Ed.), Dienstenmarketing (pp. 101-104). Deventer: Kluwer.
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  • Pieters, R., Bijmolt, T.H.A., & Gruijters, H. (1999). Reclamegeheugen en merkattitude: Een meta-analyse. In A.J. Olivier (Ed.), Jaarboek van de Nederlandse Vereniging van Marktonderzoekers (pp. 85-95). Haarlem: de Vrieseborsch.
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  • Roest, H.C.A., & Pieters, R. (1999). The effect of usage situation and expertise on service quality norms. In L. Hildebrandt, D. Annacker, & D. Klapper (Eds.), Proceedings of the 28th EMAC Conference: Marketing and Competition in the Information Age (pp. 1-30). Berlin: Humboldt University.
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  • Roest, H.C.A., & Pieters, R. (1999). Continu verantwoordelijk voor klantwaarde: De veranderende functie van dienstenmarketing. In R.T. Frambach & Th. Poiesz (Eds.), Trends in Marketing: Fascinerende Visies van Topspecialisten (pp. 13-25). Alphen a/d Rijn: Samsom.
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• 1998
  • Eimers, M.Y., & Pieters, R. (1998). Waardesegmentatie voor milieuvriendelijk consumentengedrag. In G. Bartels, W. Nelissen, & H. Ruelle (Eds.), De Transactionele Overheid (pp. 117-130). Deventer: Kluwer Bedrijfsinformatie.
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  • Herpen, H.W.I. van, & Pieters, R. (1998). Consumers' product assortments: Content, antecedents and consequences. In P. Anderson (Ed.), Proceedings of the 27th EMAC Conference: Marketing Research and Practice (pp. 319-328). Stockholm: Elanders Gotab.
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  • Pieters, R., & Robben, H.S.J. (1998). Beyond the horse's mouth: Exploring acquisition and exchange utility in gift evaluation. Advances In Consumer Research, 25 (pp. 163-169).
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  • Rosbergen, E., Wedel, M., & Pieters, R. (1998). Visuele aandacht voor print reclame: Een tweetal experimenten. In F. et al Bronner (Ed.), Jaarboek 1998 van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 81-93). Haarlem: De Vrieseborsch.
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• 1997
  • Botschen, G., Thelen, E., & Pieters, R. (1997). Using means-end structures for benefit segmentation in a service industry. In H. Mülbacher & J-P. Flipo (Eds.), Advances in Services Marketing (pp. 155-180). Germany: Deutscher Universitäts Verlag.
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  • Roest, H.C.A., Bijmolt, T.H.A., & Pieters, R. (1997). Industrialization of services and the management of quality perceptions and purchase intention. In P. Kunst & J. Lemmink (Eds.), Managing Service Quality (pp. 131-147). London: Paul Chapman Publishing.
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• 1996
  • Botschen, G., Botschen, M., Thelen, E., & Pieters, R. (1996). Identifikation von Kunedrerwartungen an die Dienstleistungsqualitat - Evaluierung attributorienteerter Methoden. In A. Meyer (Ed.), Grundsatzfragen unde Herausforderungen des Dienstleistungsmarketing (pp. 159-177). Wiesbaden: Deutscher Universitats Verlag.
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  • Eimers, M.Y., Pieters, R., & Verhallen, T.M.M. (1996). Product evaluation as a function of consumer type and usage situation. In G. Antonides, W.F. van Raaij, & S. Maital (Eds.), Psychology and Economics (pp. 63-79). Chichester: John Wiley & Sons Ltd.
    (Free access)
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  • Leunissen, P.J.J., Pieters, R., & Reijnders, W.J.M. (1996). The Effect of Strategic Alliances on the Performance of Small Retailers. In J. Beracs, A. Bauer, & J. Simon (Eds.), Marketing for an expanding Europe (pp. 715-734). Budapest: Budapest University of Economis Sciences.
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  • Pieters, R. (1996). De Consument in Controle. Reclame Verdient 't. De Rol van Communicatie in Economie en Maatschappij (pp. 42-53). Amsterdam: Stuurgroep Reclame.
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  • Veenma, K.S., Pieters, R., & Bijmolt, T.H.A. (1996). Involvement competition and memory for advertising: A signal detection approach. In J. Beracs, A. Bauer, & J. Simon (Eds.), Marketing for an Expanding Europe (pp. 1211-1231). Budapest: Budapest University of Economic Sciences.
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• 1993
  • Pieters, R. (1993). Merkidentiteit en merkstrategie. In Ph. A. van Boomsa, G.H.M. Kienhorst, A. ten Kley, & A.M.G. Voorhoeve (Eds.), NIMA marketing jaarboek (pp. 37-43). Deventer: Kluwer Bedrijfswetenschappen.
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  • Pieters, R. (1993). Consumers and their garbage: A framework and some experiences from The Netherlands with garbage separation programs. European advances in consumer research (pp. 541-546). Provo, Utah: Association for Consumer Research. ().
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  • Pieters, R., & Zwick, R. (1993). Hindsight bias in the context of a consumption experience. European advances in consumer research (pp. 307-311). Provo, Utah: Association for Consumer Research. ().
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  • Pieters, R., & Regtvoort, F. (1993). De veelzijdige consument: Elke doelgroep een eigen benadering. In F. Regtvoort (Ed.), Reclame en promotie: Creatief omgaan met communicatie (pp. 25-48). Utrecht: Stichting Teleac.
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  • Pieters, R. (1993). A control view on the behavior of consumers: Turning the triangle. European advances in consumer research (pp. 507-512). Provo, Utah: Association for Consumer Research. ().
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  • Pieters, R., & Baumgartner, H. (1993). The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium. European advances in consumer research (pp. 39-45). Provo, Utah: Association for Consumer Research. ().
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  • Verplanken, B., Pieters, R., & van der Giessen, R. (1993). Antecedenten van intentie-gedragsconsistentie: betrokkenheid, neiging tot nadenken en de grootte van de overwegingsset. In W. van der Kloot, B. Buunk, N. Ellemers , & J. van der Pligt (Eds.), Fundamentele sociale psychologie (pp. 29-41). Tilburg: Tilburg University Press. ().
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• 1992
  • Pieters, R., & Robben, H. (1992). Receiving a gift; Evaluating who gives what when. In S.E.G. Lea, B. Webley, & B.M. Young (Eds.), New directions in economic psychology. Aldershot: Edward Elgar Publishing. (theory, experiment and application).
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• 1991
  • Pieters, R., & Verplanken, B. (1991). Changing our mind about behavior. In G. Antonides, W. Arts, & W.F. van Raaij (Eds.), The consumption of time and the timing of consumption : toward a new behavioral and socio-economics. Amsterdam: North-Holland.
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• 1990
  • Pieters, R. (1990). Deelname van consumenten aan huisvuilscheiding: De relaties tussen attitudes en gedrag. In A.E. Bronner (Ed.), Recente ontwikkelingen in het marktonderzoek : jaarboek van de Nederlandse Vereniging van Marktonderzoekers (pp. 169-186). Haarlem: De Vrieseborch.
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  • Pieters, R. (1990). Psychologische determinanten van consumentengedrag. In F.A.M. Eppink (Ed.), Milieu-economie. Heerlen: Open Universiteit.
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• 1989
  • Pieters, R. (1989). A note on cost conceptions in Economic Psychology. In R.C. King & J.K. Collins (Eds.), Social applications and issues in psychology. Amsterdam: North-Holland.
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• 1988
  • Pieters, R., & Verplanken, B. (1988). The joy of thinking about nuclear energy: Individual differences in search and desire for external information and in beliefs-attitude-intention consistency. In S. Maital (Ed.), Applied behavioural economics. Brighton (London): Wheatsheaf.
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  • Pieters, R., & Raaij, W.F. van (1988). The role of affect in economic behavior. In W.F. van Raaij, G. van Veldhoven, & K-E. Warneryd (Eds.), Handbook of economic psychology. Dordrecht: Kluwer Academic.
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  • Pieters, R. (1988). Attitude-behavior relationships. In W.F. van Raaij, G. van Veldhoven, & K.E. Warneryd (Eds.), Handbook of economic psychology. Dordrecht: Kluwer Academic.
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  • Raaij, W.F. van, & Pieters, R. (1988). Milieubewust consumentengedrag: mogelijkheden en onmogelijkheden. In G. Huppes, W.T. de Groot, & H. Bezemer (Eds.), Instrumenten voor milieubeleid. Alphen aan den Rijn: Samsom H.D. Tjeenk Willink.
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• 1985
  • Pieters, R., & Verhallen, T.M.M. (1985). Deelname aan huisvuilscheidingproeven: Gedragsintenties en waargenomen kosten en baten. In J. von Grumbkow, D. van Kreveld, & P. Stringer (Eds.), Toegepaste sociale psychologie 1 (pp. 235-247). Lisse: Swets & Zeitlinger.
    (Free access)
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Working and/or discussion papers

• 2000
  • Baumgartner, H., & Pieters, R. (2000). The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas. (CentER Discussion Paper, 2000-123, 2000-123) pp. 1-35.
    (Free access)
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  • Herpen, H.W.I. van, & Pieters, R. (2000). Assortment Variety: Attribute versus Product-Based. (CentER Discussion Paper, 2000-58, 2000-058) pp. 1-35.
    (Free access)
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• 1999
  • Pieters, R., & Zeelenberg, M. (1999). Wasting a window of opportunity: Anticipated and experienced regret in intention-behavior consistency. (CentER Discussion Paper, 1999-03, 1999-003) pp. 1-40.
    (Free access)
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• 1998
  • Bijmolt, T.H.A., & Pieters, R. (1998). Generalizations in marketing using meta-analysis with multiple measurements. (CentER Discussion Paper, 98.93, 98.93-000) pp. 1-31.
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  • Pieters, R., & Warlop, L. (1998). Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation. (CentER Discussion Paper, 1998-69, 1998-069) pp. 1-30.
    (Free access)
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  • Pieters, R., Baumgartner, H., Vermunt, J., & Bijmolt, T.H.A. (1998). Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing. (CentER Discussion Paper, 1998-99, 1998-099) pp. 1-30.
    (Free access)
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Conference papers

• 2005
  • Wetzer, I.M., Zeelenberg, M., & Pieters, R. (2005). Why talk about it: Goals for Word-of-Mouth communication. In A.M. Brumbaugh & G.R. Henderson (Eds.), Proceedings of the Society of Consumer Psychology (pp. 34-40). Society for Consumer Psychology.
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• 1994
  • Eimers, Y.M., Pieters, R.G.M., & Verhallen, T.M.M. (1994). Product evaluation as a function of consumer type and usage situation. In G. Antonides & W.F. van Raaij (Eds.), Integrating views on economic behavior: IAREP/SABE conference Erasmus University Rotterdam, July 10-13, 1994 (pp. 32-50). Rotterdam: Erasmus University.
    (Free access)
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• 1986
  • Pieters, R. (1986). Perceived costs and benefits of buying and using a subsidized compost container. In A. Beukens & M. Tels (Eds.), Proceeding of the 3rd International Symposium Materials and Energy form Refuse, Antwerp: Koninklijke Vlaamse Ingenieursvereniging.
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Other publications

• 1999
  • Pieters, R. (1999). Review of the book Advances in Services Marketing and Management, Vol. 6, , 1999. Journal of Retailing and Consumer Services, 6, 180-181.
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