dr. D.P.K. Lerouge

Faculty of Economics and Business Administration

Table of contents

• Journal articles
• Conference papers

Journal articles

• 2009
  • Lerouge, D. (2009). Evaluating the benefits of distraction on product evaluations: The mindset effect. Journal of Consumer Research, 36(3), 367-379.
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• 2008
  • Lerouge, D., & Smeesters, D.H.R.V. (2008). Knowledge activation after information encoding: Implications of trait priming on person judgment. Journal of Experimental Social Psychology, 44(2), 429-436.
    (Free access)
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• 2006
  • Lerouge, D., & Warlop, L. (2006). Why it is so hard to predict our partner's product preferences: The effect of target familiarity on prediction accuracy. Journal of Consumer Research, 33(3), 393-402.
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Conference papers

• 2007
  • Lerouge, D. (2007, 8). Evaluating the benefits of distraction: The mindset effect. In S. Borghini, M.A. McGrath, & C. Otnes (Eds.) Proceedings of the 2007 European ACR Conference, ACR.
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  • Lerouge, D. (2007). The effect of processing mode on unconscious thinking. In S. Askegaard, D. Merunka, & J.M. Sirgy (Eds.) Marketing Communications and Consumer Behavior. Proceedings of the 34th International La Londe Research Conference in Marketing (pp. 46-54), Aix-en-Provence: IAE Aix Graduate School of Management.
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• 2006
  • Lerouge, D., & Warlop, L. (2006). The effect of target familiarity on prediction accuracy. In C. Pechmann & L. Price (Eds.) Advances in Consumer Research, Vol. 33 (pp. 680), Duluth, MN: ACR.
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