prof.dr.ir. B.J.J.A.M. (Bart) Bronnenberg

Faculty of Economics and Business Administration

Table of contents

• Journal articles

Journal articles

• 2009
  • Albuquerque, P., & Bronnenberg, B.J. (2009). Estimating demand heterogeneity using aggregated data: An application to the frozen pizza category. Marketing Science, 28(2), 356-372.
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  • Bronnenberg, B.J., Dhar, S., & Dube, J.P. (2009). Brand history, geography and the persistence of brand shares. Journal of Political Economy, 117(1), 87-115.
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  • Bronnenberg, B.J., Dube, J.P., Mela, C., Albuquerque, P., Erdem, T., Gordon, B., Hanssens, D.M., Hitsch, G., & Sun, B. (2009). Measuring long run marketing effects and their implications for long run marketing decisions. Marketing Letters, 19, 367-382.
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• 2008
  • Bronnenberg, B.J. (2008). Brand competition in consumer packaged goods: Sustaining large market advantages with little product differentiation. Quantitative Marketing and Economics, 6(1), 79-107.
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  • Bronnenberg, B.J., Kruger, M.W., & Mela, C. (2008). The IRI marketing data set. Marketing Science, 27(4), 745-748.
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• 2007
  • Albuquerque, P., Bronnenberg, B.J.J.A.M., & Corbett, Ch.J. (2007). A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification. Management science, 53(3), 451-468.
    (Free access)
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  • Bronnenberg, B.J.J.A.M., Dhar, S., & Dube, J.-P. (2007). National brands, local branding: Conclusions and future research opportunities. Journal of Marketing Research, 44(1), 26-28.
    (Free access)
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  • Bronnenberg, B.J.J.A.M., Dhar, S., & Dube, J.-P. (2007). Consumer packaged goods in the United States: National brands, local branding. Journal of Marketing Research, 44(1), 4-13.
    (Free access)
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• 2006
  • Bronnenberg, B.J.J.A.M., Mela, C.F., & Boulding, W.F. (2006). The periodicity of pricing. Journal of Marketing Research, 43(3), 477-493.
    (Free access)
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• 2005
  • Bradlow, E., Bronnenberg, B.J.J.A.M., Russell, G.J., Arora, N., Bell, D., Deepak, S.D., Hofstede, F. ter, Sismeiro, C., Thomadsen, R., & Yang, S. (2005). Spatial models in marketing. Marketing Letters, 16(3-4), 267-278.
    (Free access)
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  • Bronnenberg, B.J.J.A.M., Rossi, P.E., & Vilcassim, N.J. (2005). Structural modeling and policy simulation. Journal of marketing research, 42(1), 22-26.
    (Free access)
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  • Bronnenberg, B.J.J.A.M. (2005). Spatial models in marketing research and practice. Applied stochastic models in business and industry, 21(4-5), 335-343.
    (Free access)
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  • Bronnenberg, B.J.J.A.M. (2005). Comment on spatial models in marketing research and practice. Applied stochastic models in business and industry, 21(4-5), 345-346.
    (Free access)
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• 2004
  • Bronnenberg, B.J.J.A.M., & Mela, C.F. (2004). Market roll-out and retailer adoption for new brands. Marketing science, 23(4), 500-518.
    (Free access)
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  • Prasad, A., Bronnenberg, B.J.J.A.M., & Mahajan, V. (2004). Product entry timing in dual distribution channels: The case of the movie industry. Review of marketing science, 2(1).
    (Free access)
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  • Wathieu, L., Muthukrishnan, A.V., & Bronnenberg, B.J.J.A.M. (2004). The asymmetric effect of discount retraction on subsequent choice. Journal of consumer research, 31(3), 652-657.
    (Free access)
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• 2003
  • Prasad, A., Mahajan, V., & Bronnenberg, B.J.J.A.M. (2003). Advertising versus pay-per-view in electronic media. International journal of research in marketing, 20(1), 13-30.
    (Free access)
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• 2002
  • Bronnenberg, B.J.J.A.M., & Sismeiro, C. (2002). Using multimarket data to predict brand performance in markets for which no or poor data exist. Journal of marketing research, 39(1), 1-17.
    (Free access)
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  • Dube, J.-P., Chintagunta, P., Petrin, A., Bronnenberg, B.J.J.A.M., Goettler, R., Seetharaman, P.B., Sudhir, K., Thomadsen, R., & Zhao, Y. (2002). Structural applications of the discrete choice model. Marketing Letters, 13(3), 207-220.
    (Free access)
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• 2001
  • Bronnenberg, B.J.J.A.M., & Mahajan, V. (2001). Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables. Marketing science, 20(3), 284-299.
    (Free access)
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• 2000
  • Bronnenberg, B.J.J.A.M., Mahajan, V., & Vanhonacker, W.R. (2000). The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution. Journal of marketing research, 37(1), 16-31.
    (Free access)
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• 1999
  • Baz, J., Briys, E., Bronnenberg, B.J.J.A.M., Cohen, M., Kast, R., Viala, P., Wathieu, L., Weber, M., & Wertenbroch, K. (1999). Risk perception in the short run and in the long run. Marketing letters, 10(3), 267-283.
    (Free access)
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• 1998
  • Bronnenberg, B.J.J.A.M. (1998). Advertising frequency decisions in a discrete Markov process under a budget constraint. Journal of marketing research, 35(3), 399-406.
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  • Zenor, M.J., Bronnenberg, B.J.J.A.M., & McAlister, L. (1998). The impact of marketing policy on promotional price elasticities and baseline sales. Journal of retailing and consumer services, 5(1), 25-32.
    (Free access)
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• 1997
  • Peterson, R.A., Balasubramanian, S., & Bronnenberg, B.J.J.A.M. (1997). Exploring the implications of the internet for consumer marketing. Journal of the Academy of Marketing Science, 25(4), 329-346.
    (Free access)
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• 1996
  • Bronnenberg, B.J.J.A.M., & Vanhonacker, W.R. (1996). Limited choice sets, local price tesponse and implied measures of price competition. Journal of marketing research, 33(2), 163-173.
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  • Bronnenberg, B.J.J.A.M., & Wathieu, L. (1996). Asymmetric Promotion Effects and Brand Positioning. Marketing science, 15(4), 379-394.
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• 1988
  • Bronnenberg, B.J.J.A.M., & Engelen, J.M.L. van (1988). A Dutch test with the NewProd model. R & D management, 18(4), 321-332.
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